Introduction
Chery International, a prominent automotive group based in China, is expanding its reach to the UK market. Known for its focus on innovation, quality, and affordability, Chery has become one of the leading car manufacturers in China and is now targeting global markets, including Europe. Here’s everything you need to know about Chery International, its brands, and its plans for the UK.

Who Is Chery International?
Founded in 1997, Chery Automobile Co., Ltd. is headquartered in Wuhu, China. Over the years, the company has established itself as one of the top automakers in the Chinese market. Chery is well-regarded for its in-house research and development capabilities, operating multiple R&D centers across the globe. With a focus on producing reliable and innovative vehicles, the company has built a reputation for exporting high-quality cars to various international markets.
Global Presence and Experience
Chery is a seasoned player in the global automotive industry, having exported vehicles to over 80 countries and regions. As of recent reports, the company has sold more than 11 million vehicles worldwide, including over 2.4 million in overseas markets. This makes Chery the top passenger vehicle exporter in China for 20 consecutive years. Its production capabilities are significant, with annual manufacturing exceeding 1 million units across its factories.

Chery’s Brands
Chery operates several sub-brands, catering to different market segments and customer preferences. These include:
- Chery: The flagship brand, focusing on mass-market passenger vehicles such as sedans, hatchbacks, and SUVs.
- Exeed: A premium sub-brand offering high-end vehicles with advanced features and a more luxurious experience.
- Jetour: A younger, lifestyle-oriented brand targeting adventure and family-focused buyers.
- iCAR: A recently introduced electric vehicle (EV) brand designed for urban mobility and sustainability.

Chery in the UK
Chery’s entry into the UK is part of its broader strategy to strengthen its presence in Europe. While specific models and timelines are yet to be fully announced, it’s expected that the company will launch vehicles under its Chery and Exeed brands initially. These models are likely to include:
- Compact and mid-size SUVs, which are popular in the UK market.
- Electric and hybrid vehicles, aligning with the UK’s shift towards sustainable mobility.
Chery’s offerings are expected to focus on affordability and value for money, combined with competitive features like advanced safety systems and modern technology.
Omoda and Jaecoo: Chery’s International Brands
Chery has introduced Omoda and Jaecoo as part of its efforts to capture international markets, including the UK. Omoda made its UK debut in May 2024 with the launch of the Omoda 5, a compact SUV available in both petrol and electric versions. The petrol model starts at around £25,235, while the electric version is priced at approximately £33,055. Omoda plans to expand its offerings in the UK with additional models, such as the Omoda 7, in the coming years.
Jaecoo, another sub-brand under Chery, focuses on SUVs designed for global markets. It is expected to enter the UK market with models like the Jaecoo J7 and J8, which will include options for both traditional internal combustion engines and electric drivetrains. These models are anticipated to become available in the UK by late 2024 or early 2025.

What to Expect from Chery’s UK Expansion
- Affordable Options: Chery vehicles are expected to offer competitive pricing compared to established brands, making them an attractive option for budget-conscious buyers.
- Focus on Electric Vehicles: With growing demand for EVs, Chery’s iCAR brand and hybrid models are likely to play a significant role in its UK lineup.
- Established Expertise: With decades of manufacturing experience and a strong global presence, Chery brings reliability and credibility to its products.
- After-Sales Support: To succeed in the UK, Chery will likely invest in a robust dealer network and customer support services.